Editorial Methodology

What we cover

Each London page lists tours, points of interest, events, and offers curated for travellers planning a real visit. We weight each entry by reputation, recency, weather suitability, and use-case fit (free, family, late-night, budget) so that the homepage and topic pages stay useful even when the weather changes mid-trip.

Sources

We aggregate from three categories of sources:

• Verified affiliate marketplaces (GetYourGuide, Booking) for tours and accommodation. We disclose when a link is affiliate-tagged.
• Official venues and city tourism boards for opening hours, ticket prices, and accessibility details.
• Open data providers (Open-Meteo for weather, public transit feeds where available) for time-sensitive context.

The exact source domains used for any given page are listed in the Sources footer of that page.

Selection criteria

• Reputation: review count and average rating across independent platforms.
• Recency: the listing must be active in the last 90 days (events: 14 days).
• Weather fit: indoor / outdoor / weather-suitable flags feed the rainy-day and sunny-day variants of the homepage.
• Use-case fit: explicit flags for free, family-friendly, opens-late, and price tier drive the dedicated topic pages.

How we update pages

Each city page is regenerated on a schedule (typically daily or twice weekly) and re-reviewed when its underlying data changes materially. The visible Updated timestamp on each page reflects the most recent regeneration.

Conflicts of interest

Some links are affiliate links and we earn a commission when you book. Affiliate status never changes ranking; the same entity would surface in the same position whether it had an affiliate program or not. Sponsored placements are explicitly labelled and never appear in editorial lists.

Corrections and contact

Spotted an outdated price, a closed venue, or a factual error? Reach the editorial team via [email protected] and we will review and update the page on the next regeneration cycle.

Review cadence

This methodology page itself is reviewed at least twice a year, and any time we change the selection criteria or source mix.